Writing skills

This is the ability to express your meaning clearly in writing. It is obviously necessary if you are producing content that will be read by the public. It’s also important if you have to write emails or documents that will be read by other people in your organisation.

You will need to be able to vary your writing style. A short piece of advertising copy on a website is quite different from a technical report intended to help your managers make a decision. The vocabulary you use and how you structure your sentences will depend on who you are writing for – and the context in which you are writing.

There are techniques you can learn that will help you write persuasive copy and put together an argument. You can also improve your command of spelling and grammar.


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