A content manager is responsible for all the content on an organisation’s website. It’s rather like being the editor of a magazine, but with aspects of marketing and PR.
A website may contain text, images, videos, animations, downloadable documents and interactive features such as quizzes. As a content manager you would be in charge of all these different types of content.
You might have to produce some text or images yourself, but you would also be able to use the services of other contributors, including freelancers. You would check and proofread everything before it went online.
You would use web analytics to monitor how people used the site and, in discussion with other managers in the organisation, decide the direction it should take.
It would be your task to keep the content of the website up-to-date and focussed, so that it really is the voice of the organisation it represents.
The most important thing you need is the ability to write. Employers will want to see examples of copy you have written for websites, blogs or print media.
They may ask for a degree in English, marketing or journalism. They will also want you to have experience of working on website content before and be confident with using content management systems such as Drupel.
Most employers will not expect you to be able to build a website yourself, but it will be useful to have enough technical skill to communicate with developers and also the ability to manipulate images with Photoshop or a similar application.
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